STRATEGY DIRECTOR

1) Strategy & Growth

• Analyze market/industry/competitors & consumer trends (especially in e-commerce).
• Build a comprehensive 12-36 month business strategy; architect portfolio & pricing/value strategy.
• Develop new business models/services; provide long-term growth arguments (LTV/CAC, revenue mix).
• Expand in Vietnam + SEA: market selection, GTM (Go-To-Market), and market entry roadmap.

2) Growth & Profit Management

• Convert strategy into AOP/OKR; allocate budget & targets by channel/market.
• Manage commercial P&L: revenue, margin, value structure; measure ROI/Payback.
• Establish leadership-level governance; supervise execution (not daily operations).

3) Strategic Channels & Partners

• Build a network of partners in FMCG/cosmetics/retail, e-commerce platforms, logistics, payment, and media/AdTech.
• Design JBP (Joint Business Plan)/alliances and commercial policies to optimize sales channels & brand presence.
• Propose growth scenarios and business risk management strategies.

4) Organization & Leading Change

• Build a commercial leadership team; design reward-target mechanisms tied to P&L.
• Lead a data-driven, customer-centric culture; communicate & manage company-wide change.

• Education:
  • University degree or higher in Business Administration, Finance, Marketing, or a related field.
  • MBA is a must
• Experience:
  • At least 5 years of experience & 3 years as a Manager position in the E-commerce /Retail sector.
  • Preference for candidates with MBA Certificate or have great experience work oversea.
  • Experience in building and implementing business strategies at a company or corporate scale.
  • Deep understanding of the Vietnamese and Southeast Asian markets.
  • Strategic vision, ability to analyze market trends and consumer behavior.
  • Expertise in E-commerce, retail, and FMCG business models.
• Skills:
  • Strategic thinking, excellent decision-making, and problem-solving skills.
  • Strong negotiation, persuasion, and partner management skills.
  • Leadership and change management skills.
  • Good communication skills in English (preference for additional ASEAN regional languages).

• Total income: 70-80M + Incentives
• Annual salary review
• Lunch and parking allowance
• Full social insurance (BHXH), health insurance (BHYT), unemployment insurance (BHTN), etc. benefits
• Work at a leading company in Vietnam in Marketing, with continuous development and many opportunities for advancement.
• Participate in specialized training courses to improve professional competence and soft skills with leading industry experts.
• Clear career path, many opportunities to develop leadership skills for each employee.
• Use an automated technology system and AI tools in daily work developed by the internal technology team.
• Young, dynamic, and friendly environment.
• 13th-month salary and year-end bonus based on work performance.
• Participate in regular team-building and internal bonding activities organized by the company.

Working hours: 8:00 AM – 5:30 PM, Monday to Saturday (with 2 Saturdays off per month and a 1.5-hour lunch break).

Office Address: 255-257 Binh Loi, Binh Loi Trung, Binh Thanh, HCMC